What makes a logo great?
The 7 Principles of Logo Design
If you want a professional logo, you need to understand how logos work. From how they communicate to what makes them appealing. Logo design is a process that can work better when you approach it with knowledge, experience and a solid plan. If you want to create something professional it’s important to know the basics of graphic design first. Excellent logo design works amazingly well when there’s a blend of design skills.
Using a logo is one of the oldest forms of communication. And today, logos are one of the most important aspects of a brand. Logos have become the way for brands to differentiate themselves from the competition and countless images you see every day.
The Logo design principles help us get ideas, make concepts, and visual elements to create effective logos transform into a professional logo design. The 7 most important principles of logo design I explain with well known examples:
1 . Simple
A logo must be simple in order to communicate effectively, and communication is the main objective of a logo.
Simplicity allows a logo to focus and be flexible.
2 . Relevant
Relevance is achieved by looking in depth at your brand, which is possible by doing extensive research into your brand. Connecting with a brand’s purpose and essence is what a relevant logo does.
3. Timeless
A logo must be able to withstand the passing of time. Simplicity is a great ally of longevity. The reason is that the simpler a logo is, the best it can accommodate to the passing of time. The approach usually should be modern as should elements be like colours and typography.
4. Memorable
Logos that are easier to remember make use of visual analogies to stay in our memory. These can be visual elements that tell a story behind the logo design. A logo that is memorable is effective in promoting and identifying a brand.
5. Distinction
A logo must be able to effectively distinguish itself from the competition. Differentiation can be achieved in different ways depending on various factors such as the brand itself, the competition, or the market.
6. Balance
Most professional logos are designed according to the principles of proportion or symmetry. The following illustrates how both the Twitter logo and the Adidas logo use shapes like circles and triangles of proportional values to create a balanced aesthetic quality.
7. Versatile
The logo will be used in a number of ways and in multiple contexts. From digital products like websites and apps to printing like clothing and office products. Is the logo still recognisable when it is small and without colours?
So a quick summary of the Logo Design principles:
- Simple
- Relevant
- Timeless
- Memorable
- Distinction
- Balance
- Versatile
Now you know the 7 most important principle for logo design. These you can incorporate into design process to create a design that is strategic, compelling and effective. The principles are a solid foundation for logos.